Google Analytics
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A concise view of website audience, traffic, engagement, and key-event activity for the selected reporting period.
Executive Performance
Executive Summary
A concise read on dealership performance, the drivers behind the assessment, and how results are moving versus the previous period.
Executive assessment
Assessment Unavailable
Waiting for comparable performance data…
Performance trend
Daily selected-period performance compared with the previous period.
Metric
Lead-to-Sale
Lead & Sales
Lead volume, sales results, acquisition efficiency, and Internet closing performance for the selected reporting period.
Overall Dealership
Internet
Website activity
Website Activity
Website audience, sessions, inventory-shopping activity, and tracked conversion signals for the selected reporting period.
Media Budget & Pacing
Gross planned media budget compared with grossed-up paid-media spend for the effective reporting window.
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Gross Budget—
Gross Spend—
Used %—
Remaining—
Paid media mix
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Spend
Performance Snapshot
Overview metrics
Exact selected-period KPI totals with month-over-month comparison to the same calendar span one month earlier.
Performance trend
Daily movement across the selected period; provisional GA4 dates appear in amber.
Metric
Acquisition
How visitors find the website
New-user acquisition, traffic channels, device mix, and leading cities for the same selected date range.
New users by channel
First-user default channel group · exact selected-range new users. Purple bars compare the currently shown Top X channels; Others summarizes the remaining channels against all New Users.
Device mix
Sessions by every device category returned for the selected range. Hover a segment for detail.
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Sessions
Auto Intended Interest
Exact selected-range Active Users by GA4 brandingInterest. Purple bars compare the currently shown interests; Others summarizes the hidden interest rows.
Metric
Traffic acquisition
Session default channel group. Users use exact selected-range GA4 counts; rate is engaged sessions ÷ sessions.
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Top cities
The map opens around the store location and shows every mapped city for the selected period. Cities currently shown in the ranked list are purple; all other mapped cities are gray. Click a listed city in either view to focus it; clearing the selection returns to the store area. Others remains a ranking summary rather than a synthetic map point.
Loads when Acquisition enters view.
Engagement
What visitors do on the website
See which pages attract attention, which landing pages create engaged sessions, and which events dominate visitor activity for the selected date range.
Engagement loads only when this section is viewed.
Top pages
Rank pages by the selected metric; hover rows for full paths and context.
Rank by
Waiting to load Engagement…
Landing page performance
Rank landing pages by the selected metric; engagement and Key Events remain visible.
Rank by
Waiting to load Engagement…
Event activity
Key Events ranked for the selected period; All event activity remains available below.
Key eventsRanked by Key Events in the selected period
Waiting to load Engagement…
All event activityTechnical and behavioral events ranked by total occurrences
Waiting to load Engagement…
Google Ads
Paid media overview
Spend, reach, traffic, and conversion performance from the connected Google Ads account for the same selected reporting period. Today remains visible as partial data when available.
Paid performance trend
Daily Google Ads movement across the selected period; the current day is shown as partial when present.
Metric
Campaign type performance
Selected metric share by Google Ads campaign type. Hover a segment for detail.
Metric
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Impressions
Device performance
Selected metric share by device for the selected period. Hover a segment for detail.
Metric
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Impressions
Top Campaigns
Campaigns ranked by the selected metric for the current reporting period.
Rank by
Creative health
Current Ad Strength across enabled responsive ads and Performance Max asset groups. This configuration snapshot is independent of the reporting date range.
Campaign type
Needs attentionAverage or Poor Ad Strength
Waiting for Creative health…
Conversion actions
Conversion actions ranked by attributed conversions for the selected period.
Google Ads · Search
Search performance
Keywords, matched Search terms, geography, source-side Search Impression Share, and the top Responsive Search Ads that ran in the selected reporting period.
Keyword Performance
Keywords ranked by the selected metric. Use the inline Search terms control to inspect the reported queries matched to a keyword.
Campaign
Metric
Geography
User-city Search performance by the selected metric. The map opens around the store location and shows every mapped city for the selected period. Cities currently shown in the ranked list are purple; all other mapped cities are gray. Click a listed city in either view to focus it; Others remains an aggregate ranking summary rather than a synthetic map point.
Metric
Waiting for geography…
Google Ads · Performance Max
Performance Max
Performance Max efficiency, network delivery, user-city geography, and placement visibility for the selected reporting period.
Channel / network breakdown
Performance Max delivery by Google Ads network segment, ranked by the selected metric.
Metric
Geography
User-city Performance Max activity by the selected metric. The map opens around the store location and shows every mapped city for the selected period. Cities currently shown in the ranked list are purple; all other mapped cities are gray. Click a listed city in either view to focus it; Others remains an aggregate ranking summary rather than a synthetic map point.
Metric
Waiting for geography…
Where ads showed
Performance Max placements reported by Google Ads. Click Impressions to sort ascending or descending. This is placement-visibility reporting and does not represent full placement-level performance across every Performance Max channel.
Type
Network
Waiting for placement data…
Google Ads · Demand Gen
Demand Gen
Demand Gen efficiency, cross-channel delivery, audience demographics, devices, and placements.
Performance trend
Daily Demand Gen performance for the selected metric.
Metric
Channel performance
Demand Gen delivery across Google Ads networks; YouTube is further split by available sub-network.
Metric
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Impressions
Age
Impression share by reported age range.
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Impressions
Gender
Impression share by reported gender.
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Impressions
Device
Impression share by device.
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Impressions
Where ads showed
Demand Gen placements reported by Google Ads. Use Type and Network filters to narrow the table.
Type
Network
Waiting for placement data…
Google Ads · Display
Display performance
Display efficiency, audience demographics, devices, placements, and view-through conversions.
Age
Impression share by reported age range for the selected period. Hover a segment for detail.
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Impressions
Gender
Impression share by reported gender for the selected period. Hover a segment for detail.
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Impressions
Device
Impression share by device for the selected period. Hover a segment for detail.
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Impressions
Where ads showed
Display placements reported by Google Ads. Use Type and Network filters to narrow the table; click any sortable column header to change ordering.
Type
Network
Waiting for placement data…
Google Ads · Video
Video performance
Video reach, views, cost per view, watch time, completion milestones, audience demographics, devices, and placements.
Video completion
Viewer retention across the video timeline, from the impression start through each Google Ads quartile milestone. Hover a point to inspect retained share and drop-off.
Waiting for Video data…
Age
Video view share by reported age range for the selected period. Hover a segment for detail.
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Views
Gender
Video view share by reported gender for the selected period. Hover a segment for detail.
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Views
Device
Video view share by device for the selected period. Hover a segment for detail.
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Views
Where ads showed
Video placements reported by Google Ads. Use Type and Network filters to narrow the table; click any sortable column header to change ordering.
Type
Network
Waiting for placement data…
Meta Ads is not available for the selected period
No Meta ad delivery was recorded in this reporting period. Select a different date range to view historical Meta Ads performance.
Meta Ads
Meta Ads overview
Meta advertising performance from the connected Meta ad account. Exact Reach and Frequency are resolved from Meta for the selected reporting period rather than reconstructed from daily rows.
Performance trend
Daily Meta Ads movement across the selected period; daily Reach and Frequency are shown only as source-reported daily values.
Metric
Delivery by app / network
Selected additive metric share across Meta delivery surfaces. Reach is intentionally excluded because multi-day breakdown Reach is non-additive.
Metric
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Impressions
Meta Ads
Audience
Age, gender, and device delivery for the selected period using additive metrics only. Reach is intentionally excluded because multi-day breakdown Reach is non-additive.
Age
Selected metric share by Meta-reported age range.
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Impressions
Gender
Selected metric share by Meta-reported gender.
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Impressions
Device
Selected metric share by Meta placement device.
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Impressions
Meta Ads
Campaigns
Selected-period campaign delivery with current campaign metadata from the connected Meta ad account. Reach and Frequency are intentionally excluded until exact entity-level range semantics are supported.
Campaign performance
Sortable selected-period Spend, Impressions, Clicks, CTR, CPC, and CPM. Objective and Status reflect the latest campaign snapshot.
Open Campaigns to load campaign performance.
Meta Ads
Ads & Creative
Creative previews, ad-level delivery, and placement-position performance for the selected reporting period. Current creative metadata comes from the latest Meta snapshot; creative copy fields are not fabricated when the prepared source does not contain them.
Open Ads & Creative to load ad previews.
Ad performance
Sortable selected-period delivery by ad. Link Clicks, Video Plays, and ThruPlays are included when Meta reports them.
Open Ads & Creative to load ad performance.
Placement performance
Placement position, app/network, and device with selected-period Spend, Impressions, Clicks, and CTR.
Open Ads & Creative to load placement performance.
Facebook Page
Organic page performance
Page visibility, organic content views, engagement, reactions, follower size, and follower activity for the selected reporting period.
Performance trend
Daily Facebook Page visibility and engagement across the selected period.
Metric
Follower trend
Reported Facebook Page follower total over time.
Follower activity
Daily follows and unfollows share the same date centerline for direct comparison.
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Facebook Page
Content
Posts published during the selected reporting period. Post performance reflects the latest lifetime totals available from Facebook.
Open Content to load published posts.
Content performance
Sortable posts published in the selected period. Views, Clicks, Impressions, Reach, and Reactions are the latest available lifetime values.
Open Content to load post performance.
Instagram Organic
Account performance
Source-exact account performance, daily trends, and current follower demographics for the selected reporting period.
Performance trend
Daily Instagram account activity across the selected period.
Metric
Follower demographics
Current lifetime follower breakdowns reported by Instagram. These snapshots do not change with the selected date range.
Age & gender
Follower composition by the selected demographic breakdown.
Breakdown
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Followers
Follower locations
Follower distribution by city. Mapped cities are shown geographically; unmatched cities remain available in the ranked list.
Waiting for follower locations…
Instagram Organic
Content
The selected date range filters media by publish date. Views, Reach, Interactions, Likes, Comments, and Shares are lifetime-to-date values for those selected posts.
Open Content to load published Instagram media.
Content performance
Sortable Instagram media selected by publish date. Performance columns show the latest lifetime-to-date values available for each selected post; unavailable legacy Insight values remain blank.
Open Content to load Instagram media performance.
Google Business Profile
Local visibility and customer actions
Business Profile visibility on Google Search and Maps, plus the actions customers take from the profile for the selected reporting period.
Visibility trend
Daily Business Profile views across Google Search and Google Maps for the selected reporting period.
Metric
Views by Surface
Selected-period Business Profile views split between Google Search and Google Maps.
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Views
Customer Actions
Website clicks, calls, and direction requests generated from the Business Profile during the selected period.
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Actions
Device Mix
Business Profile views split between desktop and mobile across Search and Maps.
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Views
Searches used to find your business
Google-reported search terms are monthly grain and therefore use their own month selector. It defaults to the latest completed month related to the selected dashboard date range when available. Thresholded low-volume values remain shown as reported rather than being converted into exact counts.
Month
Total Search
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Waiting for monthly search data…
* Google Business search data is only available after the month has ended. Data generally takes 3–5 days after month-end to complete for the previous month.
Google Reviews
Google review performance
Monitor Google review activity, rating state, response coverage, and individual customer feedback for the selected reporting period.
Platform
Review activity
Daily new reviews created during the selected reporting period.
Rating distribution
All reviews in the latest review snapshot.
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Reviews
Reviews
Customer feedback created inside the dashboard date range. Sort any column; Response indicates whether the business has replied.
Rating
Response
Waiting for reviews…
CRM data is not available for the selected period
The selected reporting period does not overlap the prepared CRM coverage.
CRM
Overview
Lead and sales outcomes from the approved CRM reporting workflows for the selected reporting period.
Top Sources
Lead-source strength and authoritative sales-source strength for the same selected reporting period.
Waiting for CRM source rankings…
Lead Type Mix
Share of selected lead volume by CRM lead type.
Metric
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Attributed Leads
Sales Mix
Authoritative New versus Used sales composition for the selected period.
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Sales
Performance trend
Daily CRM performance for the selected metric.
Metric
Leads to Sales Flow
How each CRM source progresses through Leads, Attributed Leads, source-attributed Sales, and New/Used outcomes.
Waiting for CRM lead and sales totals…
CRM
Internet Lead Analysis
Internet KPIs and canonical source rankings for the selected reporting period, followed by dealership opportunity reconciliation across Internet, Phone Up, Campaign, Walk In, and other validated CRM source types.
Top Sources
Internet source strength for the selected period: Leads on the left and Sales on the right, both restricted to Lead Type = Internet.
Waiting for Internet lead and sales sources…
Lead Source Performance
Canonical Internet sources, category totals, dealership opportunity groups, and New / Used / Unknown reconciliation. Closing % in this table is Sales ÷ Leads; comparison columns use complete calendar months.
Waiting for mapped Internet lead-source performance…
% Breakdown Total Business Sold
Source-attributed Sales by dealership opportunity group. Percentages use the total source-attributed Sales population for each period.
Waiting for source-attributed business sold…
CRM
Sales Analysis
Authoritative sales outcomes and supporting Delivery Summary analysis for the selected reporting period.
Sales by Lead Type
Delivery Summary sales detail grouped by CRM lead type.
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Sales
Top Vehicles Sold
Delivery Summary vehicle labels ranked independently for New sales on the left and Used sales on the right.
Waiting for sold vehicle rankings…
Top Customer ZIP Codes
Delivery Summary sales by customer ZIP, mapped with 2020 Census ZCTA area boundaries. ZIPs without a matched boundary remain in the ranking.
Inventory
2020 ZCTA · U.S. Census Bureau
Waiting for customer ZIPs…